How many of you can say youβve owned a domain like impenetrabledogsassheuristic'com?
I have, although I never did anything with it and it expired a couple of years ago.
I was working as a web developer for a local ad agency. We were working on a promotion for a large company in honor of Movember. They wanted a special website where people could upload pictures of themselves and slap a mustache on it.
It was going to be amazing. There were going to be all different styles of mustaches and each upload would have a unique url that could be shared on Twitter or Facebook. Exposure for the company and exposure for Movember!
At some point though, we realized there were going to have to be controls to prevent people from uploading anything unsavory.
βWhat if someone uploads a picture of a dogβs asshole and puts a mustache on it?β
βWe need some kind of dogβs ass heuristic!β
And thus, the strangest domain name ever was born.
We experimented with lots of different filtering ideas. The first thought was a moderator who had to approve each upload but that was scrapped over scaling concerns.
In the end, we went with a Facebook connection. You had to login using Facebook to access the site and it would only let you choose from pictures youβd already uploaded to Facebook.
Theyβre pretty strict on what sorts of pictures they allow so it seemed easier to let them handle filtering out the dog assholes.
The project ended up getting scrapped, I donβt know why.
But impenetrabledogsassheuristic'com is still one of my favorite domains. I just wish Iβd come up with something good to do with it.